Well, my last blog post was about a million years ago. That’s not true, but it was over a year ago. The last time I posted I wasn’t pregnant yet and I had BIG plans for 2021 for LLB. Now, I’ve been away for most of the year and have an eight month old son. Where did the time go? I just feel like so much has changed.
The local shops got stocked up at the beginning of October, but our online shop is FINALLY opening again. While I am very excited. I would be lying if I said I wasn’t nervous. I’ve been away for a long time. Coming back feels a little scary.
The way LLB runs is changing because I am changing. In this new season of my life I am short on time and things that felt really big and important before just don’t matter as much. So here are a few of the ways that things are changing:
We hired our very first employee! Her name is Allison and we love her. She is an angel and has helped out so much. I’m no longer the only one making LLB products which feels huge, scary and like a massive relief.
We have built a full production studio space in our home.
We scaled down what shops carry LLB and are focusing on different ways you can access the products.
Nothing new will be launching for awhile. I love creating and testing new formulas so much, but right now I just want to focus on simplicity. Not only for the business, but for you guys. I just don’t believe in 10 step skin care routines. It’s definitely not what would work for me and I think it’s unattainable for most people.
Our prices will be increasing slightly in 2022. I haven’t raised prices in the six years since I’ve launched but the past year my costs have basically quadrupled due to supply shortages. I’ll be announcing more information later on, but they won’t be huge jumps in prices. I’m trying to keep prices as low as I can for you guys.
My content is shifting. While I’ve never been the one to promote using skin care to change anything about yourself, I am just so sick of seeing this narrative in the media. Expect some ranting about how we need to learn to strive for nourishment and not change later on!
I can’t explain how much all of your patience has meant to me over the past year. The fact that you guys are sticking around and how many messages I received from people encouraging me to take the time with my baby rather than working on the business. Definitely not what a business strategist would recommend but it’s what my heart and family needed and I am just so glad that you guys understood.
All that said, we are back baby! I’ve missed you!